European banks say that traditional money management tools are not meeting expectations

New report reveals: Fewer than 50% of banks’ customers are engaging with traditional PFM and money management tools LONDON--(BUSINESS WIRE)--#banking--Personetics, the global leader in financial data-driven customer engagement for financial services today released a report titled Spotlight On Europe: Banks Need To Nurture Customers’ Financial Well-Being. The report, based on a study conducted by Forrester Consulting on behalf of Personetics, details the opportunities and challenges associated with leveraging money management tools to enhance customer engagement and increase lifetime value. “Now more than ever, customers demand greater control of their finances and expect their banks to deliver real-time, financial data-driven pers