Claudio Antonioli, one of the leading and established Italian entrepreneurs in the fashion world, has bought the Belgian fashion brand Ann Demeulemeester (see the press release here). The news was expected: since last Spring there were rumors of Antonioli's interest in the brand (see MF Fashion here). The brand is sold by BVBA 32, a company controlled by the Belgian entrepreneur Anne Chapelle, who also controls the Haider Ackermann and Poiret brands.
The deal, in addition to the Ann Demeulemeester brand and its complete archive, includes the group of local companies (holding and operating subsidiary), the use of the headquarters and flagship store in Antwerp and the use of the Paris showroom.
The legal aspects of the transaction were f