The potential private equity deal on Chiara Ferragni Collection, the activity of the well-known Italian influencer Chiara Ferragni that was born through licenses placed by Fenice srl (formerly Serendipity) and ranges from footwear to children's clothing, from underwear to stationery, is starting to take shape in more detail. The start of the search for a private equity partner, unveiled in preview by Mrs. Ferragni herself on January 24th in an interview to Il Corriere Economia (see here a previous article by BeBeez), was then confirmed by the blogger the next day in a post on Instagram.
According to reports from Il Sole 24 Ore, 66% of the capital of the company is on sale. Fenice is currently 32.5% owned by Mrs. Ferragni and 40% by the