Musement, the Italian web platform allowing people to discover and book tours and attractions all over the world, founded in 2013 by Alessandro Petazzi, Fabio Zecchini, Claudio Bellinzona and Paolo Giulini, has been bought by German travel giant TUI Group (see here the press release).
The company, led by its founders, along with the entire team, will be managed as an independent business unit within TUI Destination Experiences, the TUI Group subsidiary dedicated to the Tours & Activities segment, which operates in 49 countries worldwide.
Musement, counting today 130 employees, just one year ago had made its first cross-border acquisition, buying the Netherland’s web platform Triposo, which was backed by the venture capital firm InterWest Partners. The latter then entered in Musement capital with a minority (see here a previous post by BeBeez).
The Milan-based scaleup has offices in Milan, Barcelona, London, New York and Dubai and since it was born has been raising a total of 18 million dollars (or 15 million euros) of capital from investors. Its last investment round was announced in December 2016, when the company raised 10 million dollars (see here a previous post BeBeez) in a deal led by Micheli Associati, controlled by the Micheli family, which was joined by P101 and 360 Capital Partners venture firms who were already shareholders at that time.
Actually in March 2015 Musement had announced a previous investment round raising 5 million euros, led by P101 and Micheli Associati, joined by Italian Angels for Growth and 360 Capital Partners, who were already shareholders at that time as they had previously backed the company in a 800k euros seed round (see here a previous post by BeBeez).