{"id":808295,"date":"2022-07-19T19:42:54","date_gmt":"2022-07-19T17:42:54","guid":{"rendered":"https:\/\/15.161.165.86\/non-categorizzato\/durham-based-keen-decision-systems-announces-11-million-dollars-in-series-b-funding\/"},"modified":"2022-07-19T19:42:54","modified_gmt":"2022-07-19T17:42:54","slug":"durham-based-keen-decision-systems-announces-11-million-dollars-in-series-b-funding","status":"publish","type":"post","link":"https:\/\/bebeez.it\/en\/private-capital-in-north-america\/durham-based-keen-decision-systems-announces-11-million-dollars-in-series-b-funding\/","title":{"rendered":"Durham Based Keen Decision Systems Announces 11 Million Dollars in Series B Funding"},"content":{"rendered":"DURHAM, N.C.--(BUSINESS WIRE)--Keen Decision Systems (\u201cKeen\u201d) announced today that it has closed an $11 million Series B financing led by Ballast Point Ventures IV (\u201cBPV\u201d) to accelerate the industry\u2019s first and only decision optimization engine rooted in predictive analytics. Brand marketers struggle to optimize marketing investments across all online and offline channels. Keen\u2019s unified adaptive marketing mix solution empowers brand leaders to quickly and accurately plan, adjust and report on their marketing mix strategy. Marketing leaders can now account for known and unexpected complexities across their entire marketing landscape through vetted recommendations to improve performance, outpace the competition, and increase prof<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/bebeez.it\/abbonati\/\">Abbonati<\/a> o <a href=\"https:\/\/bebeez.it\/mio-account\/\">Accedi<\/a> per leggere il resto di questo contenuto.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>DURHAM, N.C.&#8211;(BUSINESS WIRE)&#8211;Keen Decision Systems (\u201cKeen\u201d) announced today that it has closed an $11 million Series B financing led by Ballast Point Ventures IV (\u201cBPV\u201d) to accelerate the industry\u2019s first and only decision optimization engine rooted in predictive analytics. Brand marketers struggle to optimize marketing investments across all online and offline channels. Keen\u2019s unified adaptive [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49625],"tags":[],"settori":[],"slider_categorie_and_home_page":[],"class_list":["post-808295","post","type-post","status-publish","format-standard","hentry","category-private-capital-in-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Durham Based Keen Decision Systems Announces 11 Million Dollars in Series B Funding - BeBeez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebeez.it\/en\/private-capital-in-north-america\/durham-based-keen-decision-systems-announces-11-million-dollars-in-series-b-funding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durham Based Keen Decision Systems Announces 11 Million Dollars in Series B Funding - BeBeez\" \/>\n<meta property=\"og:description\" content=\"DURHAM, N.C.--(BUSINESS WIRE)--Keen Decision Systems (\u201cKeen\u201d) announced today that it has closed an $11 million Series B financing led by Ballast Point Ventures IV (\u201cBPV\u201d) to accelerate the industry\u2019s first and only decision optimization engine rooted in predictive analytics. 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