{"id":841421,"date":"2022-12-09T18:00:21","date_gmt":"2022-12-09T17:00:21","guid":{"rendered":"https:\/\/bebeez.it\/non-categorizzato\/bluearck-is-now-caloah-private-equity\/"},"modified":"2022-12-09T18:00:21","modified_gmt":"2022-12-09T17:00:21","slug":"bluearck-is-now-caloah-private-equity","status":"publish","type":"post","link":"https:\/\/bebeez.it\/en\/private-capital-in-north-america\/bluearck-is-now-caloah-private-equity\/","title":{"rendered":"BlueArck is Now Caloah Private Equity"},"content":{"rendered":"<p class=\"bwalignc\">\nA brand refresh and name change that honours the brand\u2019s existing values and passion for Private Equity\n<\/p>\n<p>VANCOUVER, British Columbia&#8211;(BUSINESS WIRE)&#8211;Today, BlueArck Private Equity becomes Caloah Private Equity.\n<\/p>\n<p><a href=\"https:\/\/mms.businesswire.com\/media\/20221209005104\/en\/1660305\/5\/Caloah-Blue-9.jpg\"><\/a><\/p>\n<p>\nThe company has enlisted <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fweareverypolite.com%2F&amp;esheet=53035261&amp;newsitemid=20221209005104&amp;lan=en-US&amp;anchor=Very+Polite+Agency&amp;index=1&amp;md5=e0fd1e2bea117088b39c425b2c279566\" rel=\"noopener\">Very Polite Agency<\/a> to lead their brand discovery and naming refresh. Looking towards the future, the Caloah brand pulls elements from what came before: a name inspired by family and legacy and a culture driven by meaning.\n<\/p>\n<p>\nThe Caloah brand identity is inspired by the existing values along with the brand\u2019s intrinsic connection to legacy. Caloah Private Equity is a firm that is committed to teaming up with stakeholders, investors and partners that value meaningful growth. By investing thoughtfully into lower mid-market businesses, Caloah can actively drive the innovation, growth and eventual exit of these businesses driving significant capital returns and, ultimately, reinvest in the communities they serve. This cyclical transfer of experience is mirrored in the brand\u2019s name which weaves together family and legacy.\n<\/p>\n<p>\nAs passionate stewards of business, Caloah navigates the ebb and flow of the market using their experience in disciplined risk management, operational expertise, and a deep understanding of macro trends. This active and forward-thinking approach naturally informs the brand with a directional graphic language. The legacy foundation of the brand is communicated through graphic elements inspired by nautical navigation. The imagery features portraits and nature to ground the brand in the human storytelling that is essential to their business.\n<\/p>\n<p>\nDiscover the new Caloah brand and website at <a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.caloah.ca&amp;esheet=53035261&amp;newsitemid=20221209005104&amp;lan=en-US&amp;anchor=www.caloah.ca&amp;index=2&amp;md5=8ab453f94036d7f67d65669104647347\" rel=\"noopener\">www.caloah.ca<\/a>.\n<\/p>\n<p>\n<span class=\"bwuline\">About Caloah<br \/>\n<br \/><\/span>Caloah Private Equity advocates for their partners to ensure measurable success from business innovation to capital appreciation. Caloah primarily uses proprietary capital to purposefully and strategically invest in the future of each of their portfolio investments to secure its shared legacy. The cooperative and sincere support offered by the team is informed by Caloah\u2019s own entrepreneurial spirit and operational experience. Caloah is rethinking the private equity market by leading with values &#8211; and a responsibility-first approach.\n<\/p>\n<p>\nBeyond the perpetual investment in their various partnerships, Caloah is passionate about reinvesting in the community. Their relationships with Canuck Place Children\u2019s Hospice and Spectrum Mothers Support Society inspire them to propel their business forward with the combination of integrity and excellence.\n<\/p>\n<p>Contacts <\/p>\n<p>\nMedia: <a target=\"_blank\" href=\"&#x6d;&#x61;&#105;lt&#x6f;&#x3a;&#105;&#110;f&#x6f;&#x40;&#99;&#97;l&#x6f;&#x61;&#x68;&#46;ca\" rel=\"noopener\">&#x69;&#x6e;&#x66;&#x6f;&#x40;&#x63;&#x61;&#x6c;&#x6f;&#x61;&#x68;&#x2e;&#x63;&#x61;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A brand refresh and name change that honours the brand\u2019s existing values and passion for Private Equity VANCOUVER, British Columbia&#8211;(BUSINESS WIRE)&#8211;Today, BlueArck Private Equity becomes Caloah Private Equity. The company has enlisted Very Polite Agency to lead their brand discovery and naming refresh. Looking towards the future, the Caloah brand pulls elements from what came [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49625],"tags":[],"settori":[],"slider_categorie_and_home_page":[],"class_list":["post-841421","post","type-post","status-publish","format-standard","hentry","category-private-capital-in-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BlueArck is Now Caloah Private Equity - BeBeez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bebeez.it\/en\/private-capital-in-north-america\/bluearck-is-now-caloah-private-equity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BlueArck is Now Caloah Private Equity - BeBeez\" \/>\n<meta property=\"og:description\" content=\"A brand refresh and name change that honours the brand\u2019s existing values and passion for Private Equity VANCOUVER, British Columbia&#8211;(BUSINESS WIRE)&#8211;Today, BlueArck Private Equity becomes Caloah Private Equity. 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