9.94 €
Autore: Philip Macdonald
Casa editrice:
Anno di pubblicazione: dicembre 2024
Acquista su AmazonDescrizione prodotto
Coca-Cola: The Sweet Taste of Success is a captivating account of how a simple medicinal tonic transformed into a global empire. Through its intriguing history, you'll witness the genius marketing strategies, the tenacious guarding of the secret formula, and the impact of world events on Coca-Cola's rise.
Explore the intense rivalry with PepsiCo and delve into the post-war boom that cemented the brand's cultural significance. Discover the franchise-based bottling system that fueled its growth and the challenges posed by changing beverage preferences.
With insights into Coca-Cola's social initiatives and environmental concerns, you'll gain a multifaceted understanding of the company's evolution. Moreover, the exploration of digital marketing and globalization reveals the dynamic landscape Coca-Cola navigates today. This book is an essential read for business enthusiasts, history buffs, and anyone seeking an in-depth look into the world's most iconic beverage.















