• Contacts
Saturday, 13 August 2022
  • en English
Newsletter
BeBeez
  • .
  • Home
  • RISK CAPITAL
    • Angels & Incubators
    • Equity Crowdfunding
    • Venture Capital
    • Private Equity
    • Club deal
    • Spac
    • Euronext Growth Milan
    • Real Estate
    • Private equity, venture capital and private debt data in the world
    • Private capital in the world
      • Private capital in Europe
      • Private capital in Asia Pacific
      • Private capital in North America
      • Private capital in the rest of the world
    • Real Estate in the world
      • Real estate in Europe
      • Real Estate in Asia Pacific
      • Real Estate in North America
      • Real Estate in the rest of the world
  • CREDIT & DEBT
    • Private Debt
    • Crisis & Relaunch
    • Bad loans and other NPLs
  • ANALYSIS & COLUMNS
    • Insight Views EN
    • Report
    • Beez Peak
    • Comments
    • Data&Analysis
    • Fintech
    • Management
    • Art&Finance
    • GreenBeez
  • TOOLS
    • Sectors & Companies
    • Events
    • BeBeez Academy
  • BEBEEZ PREMIUM
    • BeBeez Private Data
    • BeBeez News Premium
    • Pricing
    • Subscriber Access
  • Login
Abbonati
  • Home
  • RISK CAPITAL
    • Angels & Incubators
    • Equity Crowdfunding
    • Venture Capital
    • Private Equity
    • Club deal
    • Spac
    • Euronext Growth Milan
    • Real Estate
    • Private equity, venture capital and private debt data in the world
    • Private capital in the world
      • Private capital in Europe
      • Private capital in Asia Pacific
      • Private capital in North America
      • Private capital in the rest of the world
    • Real Estate in the world
      • Real estate in Europe
      • Real Estate in Asia Pacific
      • Real Estate in North America
      • Real Estate in the rest of the world
  • CREDIT & DEBT
    • Private Debt
    • Crisis & Relaunch
    • Bad loans and other NPLs
  • ANALYSIS & COLUMNS
    • Insight Views EN
    • Report
    • Beez Peak
    • Comments
    • Data&Analysis
    • Fintech
    • Management
    • Art&Finance
    • GreenBeez
  • TOOLS
    • Sectors & Companies
    • Events
    • BeBeez Academy
  • BEBEEZ PREMIUM
    • BeBeez Private Data
    • BeBeez News Premium
    • Pricing
    • Subscriber Access
  • Login
Abbonati
BeBeez
Home Private capital in the world Private capital in North America

280blue Announces Rebranding to Outside Labs

by
12 April 2022
in Private capital in North America
A A
Share on FacebookShare on Twitter

Rebranding and Name Change Reflect Articulated Vision for Agency Relationship with Clients and Employees

News Summary


Rebranding to Outside Labs reflects vision for giving clients an outside perspective and team’s passion for being outside

Outside Labs redefines agency relationships with clients and employees

Rebranding comes on the heels of accelerated growth, strategic leadership team hires, and introduction of new service offerings to align with evolving client needs

BOULDER, Colo. & SAN FRANCISCO–(BUSINESS WIRE)–280blue, an integrated marketing and strategic communications agency for venture-backed B2B technology companies, today announced its name change to Outside Labs, as part of an overall rebranding.

Based on input from employees, advisors, past and current clients and industry luminaries, the rebrand to Outside Labs more accurately reflects the agency’s vision – providing an “outside” perspective to B2B technology founders, CEOs, marketers and the venture capital community in order to design, execute and deliver strategic programs aligned with business goals. These changes come on the heels of accelerated growth, strategic leadership hires and new service offerings aligned with evolving client needs. The rebrand includes a new visual identity and website that reflects the vision, our passion, experience and creativity and love for being outside.

Founded in 2015 by a group of senior Silicon Valley marketing leaders led by CEO Kim Kaputska, the agency quickly grew working with companies including CloudGenix, Sysdig and Blue Data. While its reputation for successfully helping its clients drive business growth and establish market leadership grew, clients continued to ask for strategic communications services – public relations, analyst relations and social media. As a team, the agency has helped more than 50 companies, including 10 that were acquired or filed for IPO.

Over the past several years, the agency has invested heavily in hiring leaders with decades of experience in strategic marketing and communications including Allen Marin, Matt Mehus and Jin Woo. Outside Labs has also committed significant resources in expanding training programs to grow and attract top talent. In addition, the agency has invested in creating unique employee benefits and perks including a $5000 per year Learning and Discovery budget to explore professional and personal interests.

“The rebranding is an exciting and necessary evolution of our agency that better reflects who we are today and want to be moving forward,” said Kaputska. “Key hires to our leadership team during the past few years have enabled us to truly differentiate ourselves with our extensive expertise across marketing and strategic communications in key services areas. Our combined experience and deep tech knowledge in areas like IT infrastructure, networking, security, cloud computing and AI/ML is what enables us to give our clients an outside perspective to help our clients reach their next stage of growth.”

Outside Labs offers services across four key areas:

Strategic GTM: Developing messaging, positioning, and buyer personas

Marketing Foundry: Launching seed or Series A companies with a clear roadmap for success

Revenue Marketing: Creating and converting demand to sales to reach any revenue goal

Strategic Comms: Telling unique stories and amplifying it across all channels–PR, AR and social media

To connect with Outside Labs to learn how we can help take your company to the next level, visit our new website at: https://www.outsidelabs.com/.

Supporting Quotes

“Outside Labs helped elevate us above the noise in a crowded marketplace with dozens of vendors. In short order, they helped us craft our messaging and positioned us with the press and analyst community in a way that truly articulated our differentiated approach to SD-WAN,” said Kumar Ramachandran, CEO and co-founder at CloudGenix. “There is a direct correlation to the work of Outside Labs and our accelerated growth, which ultimately made us an attractive target for acquisition by Palo Alto Networks.”

“MuralNet started with a vision where every Tribal community has access to broadband internet and Outside Labs played a key role in helping overcome key challenges with a public relations campaign and ongoing activity to continue that momentum,” said Martin Casado, Co-founder, MuralNet.

“We came to Outside Labs to support the launch of Era Software. They brought our story to life with a messaging framework that let us get to market with a differentiated position,” said Travis Reed, VP of Sales for Era Software. “They also turned that position into strong pieces of content and a PR program that built awareness of what we were doing. Any early-stage company needs a partner like Outside Labs if they want to go to market successfully.”

Connect with Us

Website

LinkedIn

Twitter

Blog

About Outside Labs

We see things differently. With deep Silicon Valley roots, headquarters in Boulder, Colorado, and employees all over the country, we look beyond the ordinary to breathe life into new ideas. With our decades of expertise across strategic marketing and communications, technology knowledge and passion for creativity, we partner with you to bring your innovative ideas to market. Whether you’re accelerating growth for your next round of funding, building momentum for an IPO, or launching a new business unit, our team brings a unique “outside” perspective to help you reach the next stage of growth.

Contacts

Matt Stubbs

(801) 703-6626

mattstubbs@280blue.com

Iscriviti alle nostre Newsletter

Iscriviti alle newsletter di BeBeez

Iscriviti
Previous Post

Convene Announces Strategic Investment Led by HBC and Ares Management

Next Post

Mavenir Appoints Erin Mulligan Nelson as Independent Director

Related Posts

Private capital in North America

Pearl Named 2022 “Hot Vendor” in Computer Vision by Aragon Research

13 August 2022
Private capital in North America

Techstars Twin Cities Accelerators Drive Innovation Through Sustainability

13 August 2022
Private capital in North America

BIOMEDevice Boston Brings Back “Master Class Start-Up Series” in Partnership with MassMEDIC

12 August 2022
Private capital in North America

Rocket Software Honored as a Great Place to Work® in 13 Countries

12 August 2022
Private capital in North America

Grant Thornton’s Tony Banks elected to board of directors of the Association for Corporate Growth

12 August 2022
Private capital in North America

Angelo Gordon Joins Novata General Partner Advisory Committee to Advance ESG in Private Markets

12 August 2022
  • Report
  • Events
  • Proposals

Report

Private debt hits a record in Italy in 2021 with volume over 26 mld euro, twice the figure in 2020. The new Report by BeBeez. See here all the tables

Private debt hits a record in Italy in 2021 with volume over 26 mld euro, twice the figure in 2020. The new Report by BeBeez. See here all the tables

14 March 2022
Financing to Italy’s SMEs and startups from fintech platforms reached a total of 8.6 bn euro since the market started in 2014. More than 3.5 bn euro in 2021 only. Here is the new BeBeez’s report

Financing to Italy’s SMEs and startups from fintech platforms reached a total of 8.6 bn euro since the market started in 2014. More than 3.5 bn euro in 2021 only. Here is the new BeBeez’s report

7 March 2022
In 2021 as many as 40 private equity deals in Italy with EV of at least 500 mln euro. All tables in the BeBeez Report 2021

In 2021 as many as 40 private equity deals in Italy with EV of at least 500 mln euro. All tables in the BeBeez Report 2021

7 February 2022
Fintech, startups and scaleups of Italian matrix raised over 900 mln euro in 2021 from 247 mln in 2020. BeBeez Report

Fintech, startups and scaleups of Italian matrix raised over 900 mln euro in 2021 from 247 mln in 2020. BeBeez Report

2 February 2022

Events

Have a wonderful Summer! BeBeez goes on vacation and comes back on August 23rd. Catch our Summer offer and try BeBeez Private Data!

Happy Summer! BeBeez goes on vacation and comes back next August 22nd

8 August 2022

BeBeez waits for you next Wed July 6th at a webinar by Equita and Morri Rossetti to talk about MBOs in Italy versus France and Germany. BeBeez is unique media partner

1 July 2022
Waiting for you next June 8th at a webinar by Assofintech about Cybersecurity, a dialogue between Italy and Israel.  BeBeez is media partner

Waiting for you next June 8th at a webinar by Assofintech about Cybersecurity, a dialogue between Italy and Israel. BeBeez is media partner

2 June 2022
Happy Republic of Italy day! BeBeez comes back next Friday June 3rd

Happy Republic of Italy day! BeBeez comes back next Friday June 3rd

2 June 2022

Proposals

No Content Available

Co-sponsors

Partners

Tag

Banca Ifis Banco Bpm BeBeez Magazine bilanci bilancio blockchain bond Cdp Equity Coronavirus COVID-19 deteriorati Elite Gacs governo Hines hotel Illimity Italia Italy Italy Lbo index L Catterton Leanus logistica magazine NB Aurora nexi NPE npl npl Pir private capital private debt private debt private equity private equity private equity quotazione real estate Roma Round scaleup Utp venture capital venture capital
This site generates cookies, all of which are necessary for it to work properly. Here is our cookie policy page.

Necessary cookies

Cookie Google Analytics

Cookie tecnici

List of cookies - Privacy policy - Cookie policy
x
Cookies?
Bebeez

EdiBeez srl

C.so Italia 22 - 20122 - Milano
C.F. | P.IVA 09375120962
Aut. Trib. Milano n. 102
del 3 aprile 2013

Follow

Risk Capital

  • Angels & Incubators
  • Venture Capital
  • Private Equity
  • Club deal
  • Spac
  • Euronext Growth Milan
  • Real Estate
  • Private equity, venture capital and private debt data in the world
  • Private capital in the world
  • Real Estate in the world

Credit & Debt

  • Private Debt
  • Crisis & Relaunch
  • Bad loans and other NPLs

Analysis & Columns

  • Insight Views EN
  • Report
  • Beez Peak
  • Comments
  • Data & Analysis
  • Fintech
  • Management
  • Art&Finance
  • GreenBeez

Tools

  • Sectors & Companies
  • Events
  • BeBeez Academy

Who we are

  • Who we are
  • What people say about us
  • Contacts

Personal data management

  • Login BeBeez News Premium
  • Subscribe

Information on the site

  • Privacy Policy
  • Terms and conditions of use
  • Cookie Police
  • Site Map

Powered by Olomedia © 2021

  • en English
  • Risk Capital
    • Angels&Incubators
    • Equity Crowdfunding
    • Venture Capital
    • Private Equity
    • Club deal
    • Spac
    • Euronext Growth Milan
    • Real Estate
    • Private equity, venture capital and private debt data in the world
    • Private capital in the world
      • Private capital in Europe
      • Private capital in Asia Pacific
      • Private capital in North America
      • Private capital in the rest of the world
    • Real Estate in the world
      • Real estate in Europe
      • Real Estate in Asia Pacific
      • Real Estate in North America
      • Real Estate in the rest of the world
  • Credit & Debt
    • Private Debt
    • Crisis & Relaunch
    • Bad loans and other NPLs
  • Analysis & Columns
    • Insight Views EN
    • Report
    • Beez Peak
    • Comments
    • Data&Analysis
    • Fintech
    • Management
    • Art&Finance
    • GreenBeez
  • Tools
    • Sectors & Companies
    • Events
    • BeBeez Academy
  • Bebeez Premium
    • BeBeez Private Data
    • BeBeez News Premium
    • Pricing
    • Subscriber Access
  • My Account
  • Subscribe

Powered by Olomedia © 2021

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Search...